Coming to the close of 2014, countries have had considerable experience with the Millennium Development Goals (MDGs). MDG-based national plans, targeted interventions, small-scale pilots and other such efforts have established a reliable knowledge base highlighting the achievements made and the remaining gaps as we enter the last leg of the MDGs. With the MDGs due to expire in 2015, UNDP is keen to show the impact achieved on improving the lives of people, and to keep up momentum, with the message that the new Sustainable Development Goals (SDGs) now being forged will build on and continue the work of the MDGs.
Ahead of 2015, extensive and expedient efforts are underway to close remaining gaps and to capture key knowledge, lessons learned, and impacts stemming from the MDG experience. With over 14 years of experience with the MDGs, UNDP’s focus should be on telling the story of how people’s lives have changed and what challenges still remain, rather than an institutional summary of achievements. Given that audiences are increasingly consuming multimedia material over print, UNDP is keen to use video to highlight its work in this regard, so it may be presented at Summit events and disseminated across online platforms.
Towards this goal, UNDP looks to develop a series of short films focusing on its work in the five different regions. Packaging and showcasing these short films will present evidence of success at the micro level through the stories of individuals whose lives were changed as part of MDG achievement. Ultimately, considering the girth of information, knowledge, and experience related to the MDG experience, these short films will help articulate UNDP’s support of MDG achievement in a brief and accessible manner.
In today’s age of mobile interconnectivity and the volume of material and videos available at the touch of a keyboard, many good or even great stories and videos get lost in the ever increasing communication platforms of social media. To obtain and sustain attention to the proposed short films, efforts should go beyond simply producing a series of videos and rather ‘showcase’ these videos and related MDG/SDG information through a dedicated webpage which can be integrated into the existing UNDP website and promoted using UNDP’s existing social media channels. The videos could also be used at relevant events, such as the 2015 MDG summit, and the ‘showcase’ website could be shared with Country Offices around the world to utilize and promote UNDP’s work.
To fulfil this work, UNDP/Bureau for Policy and Programme Support (BPPS) is seeking to contract a consultant to deliver video footage in five countries across the five regions which will lead to:
The development and production of 5 short story videos;A dedicated online ‘showcase’ webpage for the videos (available in Teamworks) expected to be released in 2015.Each country film will be 3-5 minutes in length and will tell a human interest story highlighting MDG progress and UNDP support. The dedicated online ‘showcase’ will be highly visual, featuring infographics and photos, with limited text, and will be integrated within UNDP’s existing interface (Teamworks and UNDP’s corporate website). Additionally, the information presented will be repackaged for use across UNDP’s social media channels.
Focus of the Films
The country films will highlight the support given by UNDP to countries in helping them achieve the MDGs. The film will focus on the lives of individual people and families but will link these stories to specific MDGs and to UNDP’s role in achieving these goals.
Specifically, it will focus on:
At least two MDG thematic areas in each of the 5 regions;The individual stories attached to achievement of the MDGs or progress towards the MDGs;The kind of support UNDP has provided at the country level in helping to achieve the MDG’s and how has this played out in the lives of individuals and families;What MDG progress or achievement look like at the individual level;What UNDP support looks like at the individual level;The audience of the final product will be the external public.View the original article here
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