Terms of Reference
Animation videos illustrating and advocating the global HIV/AIDS programme
1. Background
Globally, in 2012 new infections among children dropped to 260,000 and AIDS-related deaths in children decreased to 210,000. This represents 52 per cent and 24 per cent declines, respectively, since 2001. However, the dramatic drop in new infections among children makes them harder to reach, and demands an integrated approach across sectors.
The next stage of UNICEF’s HIV response for children, as detailed in UNICEF’s HIV and AIDS Programme Vision and Direction for Action 2014-2017, must ensure that neither age, poverty, gender inequality nor social exclusion determine access to life-saving HIV prevention, treatment and care.
This is a major new commitment to women, children, and families – one that is built on a foundation of human rights, reshaped by scientific and programmatic innovation, and redefined by the determination and passion of UNICEF, national leaders as well as women and children themselves to achieve the “Three Zeros” – zero new infections, zero deaths and zero discrimination.
While significant progress has been achieved in the global response with regard to children and AIDS, it has become increasingly clear that vertical approaches to HIV programming are no longer tenable. The children and HIV response needs to be everyone’s business at UNICEF. UNICEF’s HIV Programme will adopt a more integrated approach to programming, organized around the First and Second Decades of life and grounded in the principles of equity, gender equality and human rights.
Across the first two decades of life, a strong multi-sectoral response is needed, with results for HIV affected and infected children integrated across UNICEF’s programming -- child protection, education, nutrition, social protection, water and sanitation, wider health issues, and emergencies. Clearly defined roles and accountabilities across all levels (HQ, regional, and country) will be critical. Advocating the importance of these efforts through a greater understanding of what an integrated approach means will be a key component of UNICEF’s success.
As part of wider efforts to strengthen national social protection systems, UNICEF will work with national governments and development partners to expand HIV-sensitive social protection, economic support and family-based care to strengthen the resilience of children and families and promote sustained access to HIV prevention, treatment and care. Applying UNICEF’s new vision for its HIV/AIDS programming to fragile and humanitarian situations will be especially important for ensuring that at-risk and emergency-affected populations are not excluded from programming in times of greatest need.
The balance of HIV-specific and HIV-sensitive interventions and concomitant allocation of resources across sectors will vary depending upon epidemic typology, capacity, resource gaps and on-going HIV responses. In countries with mixed epidemics where key populations at higher risk of HIV exposure are primarily affected, strategic investments in critical enablers to address structural drivers which restrict access to and coverage of quality services to marginalized populations (e.g., punitive and discriminatory laws) will be especially important as will strengthening other development sectors and systems to respond effectively to HIV (e.g., health, education, child protection, social protection).
Four key elements of the global HIV/AIDS programme include:
Child and Social Protection
Over the past decade, evidence on what predicts poor outcomes in children, as well as what approaches work to protect, care and support children and families affected by AIDS has expanded considerably. Economic support and social care are both important for reducing the impacts of HIV on children and families, new infections in adolescent girls, as well as for supporting the uptake of and retention in services. Economic safety nets which are inclusive of vulnerable households affected by HIV have expanded significantly, catalysing broader social protection responses, such as cash transfers for vulnerable children which contribute to mitigating the impact of AIDS.
HIV and Emergencies
UNICEF’s work to support the expansion of HIV/AIDS programmes in countries must also pay greater attention to ensuring that programming is resilient to the ever-increasing number of emergencies, particularly those resulting from environmental instability.
Access to services
Promoting equity in service access and utilisation to achieve results for the most disadvantaged and excluded children, families, and communities is at the heart of UNICEF’s work. Yet various factors (e.g., geographic location, emergencies, gender inequality, economic status, social exclusion, ethnicity, and social and cultural norms) have contributed to enduring disparities in the AIDS response.
Efforts to eliminate new HIV infections in children will be grounded in improving service delivery approaches through the Maternal, Neonatal, and Child Health (MNCH) platform, which includes expanding the utilization of innovative technologies and approaches to simplify and improve service delivery (e.g., point-of-care diagnostics, SMS platforms) and decentralised monitoring and evaluation, including the better use of data for planning and performance monitoring.
UNICEF will work with governments to introduce point-of-care diagnostics and facilitate decentralization of the use of these technologies to the lowest level of care. At the same time it will actively engage communities to determine the best ways to improve access, coverage and retention in services. Where possible, outreach services which facilitate reaching marginalized groups and communities will be supported.
Blue String video
The "Double Dividend" is intended to catalyse accelerated action toward the dual goals of ending paediatric HIV and AIDS and improving child survival. Around the world countries are recognizing the need for alignment between management, messaging and services for maternal and child HIV and broader maternal, newborn and child health (MNCH). This kind of alignment is also endorsed by the Secretary General’s Global Strategy for Women’s and Children’s Health, the Global Plan to Eliminate New HIV Infections Among Children by 2015 and Keeping Their Mothers Alive(Global Plan)1 and A Promise Renewed(2012). Several initiatives currently call for effective integration of HIV within sexual and reproductive health (SRH) and MNCH services to increase maternal and paediatric HIV intervention coverage and to strengthen systems for provision of more comprehensive, effective and efficient health and HIV services. Expansion of these efforts could significantly improve overall survival of women and children and accelerate progress toward reaching MDGs 4, 5 and 6 by 2015.
2. Purpose:
As partof the global AIDS advocacy strategy, UNICEF will commission a set of animated videos to illustrate and advocate for four key elements of the global HIV program.
The videos are intended for an audience of HIV programme staff, decision makers and international development donors. However, the animations need to be understood by as wide an audience as possible. It should use conversational language accessible to laypeople, avoiding jargon and concepts that are only understood by specialists. The general public, someone living with HIV, as well as an NGO Chief of health programmes must all be able to understand and retain the messages being communicated.
The animated videos can contain symbols, icons, diagrams, maps and other illustrations as needed to visually depict the issue at hand. Preference is to use music in the background to set the mood, and to communicate the message visually so as to avoid a voiceover. To ensure the longevity of the videos, the videos should avoid using data and figures that become outdated quickly. The videos should, as much as possible, explain the issue at hand through storytelling.
3. Scope of the Work
UNICEF Headquarters (HQ), based in New York, is commissioning the production of four separate animated videos, each up to 3 minutes in length, aimed at illustrating the following concepts:
Child and Social Protection: This animation will tell the story of what we mean by creating an AIDS-free generation across the life of a child, beginning with pregnancy, into birth, early childhood, adolescence and adulthood. We want the visual story to include all the elements that need to come together – health sector interventions, child protection, social protection, education, community-based care and support. This video will be used as a tool at the Global Partners Forum in Melbourne.HIV in Emergencies: This animation will show the presence of HIV in emergencies, both man-made, e.g., war, as well as natural such as flooding or earthquake. The story told will show the need for, and the success of, interventions – a service that is often neglected in the midst of a relief effort.Access to Services, i.e., Point-of-Care Diagnostic: This animation will show how simplified point of care diagnostic machines can transform the delivery of counselling and health care to patients. There is a great need for faster, more reliable testing tailored to a developing country’s infrastructure and population due to existing challenges that can include a lack of electricity at the health facility, difficulty in patients accessing the health center, an imperfect delivery model for tests and test results (samples are sent to far off labs, leaving a lot of room for error). Machines that perform tests on the spot avert these challenges and lead to healthier communities.‘Blue String’: Animated videos that incorporated the visual of a blue string have been made to explain early infant diagnosis and the prevention of mother-to-child transmission of HIV. A new blue string video, in the style of the previous iterations, is needed to explain UNICEF’s new drive toward the alignment between management, messaging and services for maternal and child HIV and broader maternal, newborn and child health. Known as the "Double Dividend", this approach is intended to catalyse accelerated action towards the dual goals of ending paediatric HIV and AIDS and improving child survival. In practice this means strengthening linkages and integration across the health system, and acknowledging emerging evidence of the vulnerability of all children who have been exposed to HIV (both those who are exposed and infected, and those who exposed, but not infected).UNICEF staff will be available for in-depth consultation on the concepts and products to be delivered.
4. Expected Deliverables
The consultant is expected to produce up to four 3-minute animated videos within the scope of work outlined above and in so doing,
· make use of a variety of audio-visual tools (maps, signs, icons, symbols, diagrams, etc) to illustrate the issue at hand
· produce a set of options for draft scripts for the videos
· liaise with UNICEF for guidance
· ensure value for money
Start date:On or around 1 April 2014 End Date: 30 May 2014
Timeframe:
DeliverablesDeadline Meet with HQ to discuss ideas and strategy 1 April 2014 Script, Design, Storyboard for Video 1 Delivered 8 April 2014 First Version of Video 1 delivered 15 April 2014 Script, Design and Storyboard for Video 2 and 3 delivered 21 April 2014 First version of Video 2 delivered 28 April 2014 Edit of Video 1 delivered 30 April 2014 First version of Video 3 delivered 1 May 2014 Script, Design and Storyboard for Video 4 delivered 7 May 2014 Final Video 1 delivered 12 May 2014 First version of Video 4 delivered 14 May 2014 Edits of Videos 2, 3 and 4 delivered 21 May 2014 Final versions of Videos 2,3 and 4 delivered 30 May 2014
5. Key competencies, technical background and experience required:
· Minimum 5 years of experience in graphic design and motion graphics animation
· College degree in graphic design, animation or film making or related field
· Proven track record of producing similar products
· Strong written communication skills, including the ability to communicate technical knowledge to non-expert audiences
· Ability to work independently and as a part of a team in a multicultural environment
· Knowledge of public health issues, HIV knowledge is an advantage
6. How to apply
Interested applicants must provide a creative proposal, a workplan and a proposal for the package fee per video for developing and delivering the intended product(s) according to UNICEF standards. Please note that UNICEF will not pay any additional fees outside those outlined in the contractual agreement with the selected consultant(s).
You may apply for a subset of services that you are able to deliver.
Deadline for submissions: 25 March 2014
Applications sent after the closing date will not be considered.
Qualified candidates are requested to send their submissions to with subject line: Consultancy, Animation videos advocating global HIV/AIDS programme
Applications must include:
· Cover letter
· Maximum 3-page curriculum vitae (CV);
· Signed P11 form (which can be downloaded fromhttp://www.unicef.org/about/employ/index_53129.html)
· Links to samples of similar past work or portfolio of similar projects
· An indication of ability, availability and a quote for rate per video package* outlined above, (in US$).
*Applications submitted without a package rate will not be considered.
NOTE: Files should not exceed 5.0MB limit. It is advised to send two emails if you exceed the limit.
7. Location
· The contractor will work on its own computer(s) and use its own office resources and materials in the execution of this assignment. The contractor’s fee shall be inclusive of all office administrative costsand products must be compatible with standard UNICEF office equipment.
· Local travel (outside New York) and airport transfers (where applicable) will be covered in accordance with UNICEF’s rules and tariffs.
· Flight costs will be covered at economy class rate as per UNICEF policies.
· Any air tickets for travel, will be authorized by and paid for by UNICEF directly, and will be for the attendance of meetings and workshops (if contractor is from outside New York)
· Please also see UNICEF’s Standard Terms and Conditions attached.
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General Conditions of Contracts for the Services of Consultants / Individual Contractors
Legal StatusThe individual engaged by UNICEF under this contract as a consultant or individual contractors (the “Contractor”) is engaged in a personal capacity and not as representatives of a Government or of any other entity external to the United Nations. The Contractor is neither a "staff member" under the Staff Regulations of the United Nations and UNICEF policies and procedures nor an "official" for the purpose of the Convention on the Privileges and Immunities of the United Nations, 1946. The Contractor may, however, be afforded the status of "Experts on Mission" in the sense of Section 22 of Article VI of the Convention and the Contractor is required by UNICEF to travel in order to fulfill the requirements of this contract, the Contractor may be issued a United Nations Certificate in accordance with Section 26 of Article VII of the Convention.
ObligationsThe Contractor shall complete the assignment set out in the Terms of Reference for this contract with due diligence, efficiency and economy, in accordance with generally accepted professional techniques and practices.
The Contractor must respect the impartiality and independence of UNICEF and the United Nations and in connection with this contract must neither seek nor accept instructions from anyone other than UNICEF. During the term of this contract the Contractor must refrain from any conduct that would adversely reflect on UNICEF or the United Nations and must not engage in any activity that is incompatible with the administrative instructions and policies and procedures of UNICEF. The Contractor must exercise the utmost discretion in all matters relating to this contract.
In particular, but without limiting the foregoing, the Contractor (a) will conduct him- or herself in a manner consistent with the Standards of Conduct in the International Civil Service; and (b) will comply with the administrative instructions and policies and procedures of UNICE relating to fraud and corruption; information disclosure; use of electronic communication assets; harassment, sexual harassment and abuse of authority; and the requirements set forth in the Secretary General's Bulletin on Special Measures for Protection from Sexual Exploitation and Sexual Abuse.
Unless otherwise authorized by the appropriate official in the office concerned, the Contractor must not communicate at any time to the media or to any institution, person, Government or other entity external to UNICEF any information that has not been made public and which has become known to the Contractor by reason of his or her association with UNICEF or the United Nations. The Contractor may not use such information without the written authorization of UNICEF, and shall under no circumstances use such information for his or her private advantage or that of others. These obligations do not lapse upon termination of this contact.
Title rightsUNICEF shall be entitled to all property rights, including but not limited to patents, copyrights and trademarks, with regard to material created by the Contractor which bears a direct relation to, or is made in order to perform, this contract. At the request of UNICEF, the Contractor shall assist in securing such property rights and transferring them to UNICEF in compliance with the requirements of the law governing such rights.
TravelIf UNICEF determines that the Contractor needs to travel in order to perform this contract, that travel shall be specified in the contract and the Contractor’s travel costs shall be set out in the contract, on the following basis:
(a) UNICEF will pay for travel in economy class via the most direct and economical route; provided however that in exceptional circumstances, such as for medical reasons, travel in business class may be approved by UNICEF on a case-by-case basis.
(b) UNICEF will reimburse the Contractor for out-of-pocket expenses associated with such travel by paying an amount equivalent to the daily subsistence allowance that would be paid to staff members undertaking similar travel for official purposes.
Statement of good healthBefore commencing work, the Contractor must deliver to UNICEF a certified self-statement of good health and to take full responsibility for the accuracy of that statement. In addition, the Contractor must include in this statement of good health (a) confirmation that he or she has been informed regarding inoculations required for him or her to receive, at his or her own cost and from his or her own medical practitioner or other party, for travel to the country or countries to which travel is authorized; and (b) a statement he or she is covered by medical/health insurance and that, if required to travel beyond commuting distance from his or her usual place or residence to UNICEF (other than to duty station(s) with hardship ratings “H” and “A”, a list of which has been provided to the Contractor) the Contractor’s medical/health insurance covers medical evacuations. The Contractor will be responsible for assuming all costs that may be occurred in relation to the statement of good health.
InsuranceThe Contractor is fully responsible for arranging, at his or her own expense, such life, health and other forms of insurance covering the term of this contract as he or she considers appropriate taking into account, among other things, the requirements of paragraph 5 above. The Contractor is not eligible to participate in the life or health insurance schemes available to UNICEF and United Nations staff members. The responsibility of UNICEF and the United Nations is limited solely to the payment of compensation under the conditions described in paragraph 7 below.
Service incurred death, injury or illnessIf the Contractor is travelling with UNICEF’s prior approval and at UNICEF's expense in order to perform his or her obligations under this contract, or is performing his or her obligations under this contract in a UNICEF or United Nations office with UNICEF’s approval, the Contractor (or his or her dependents as appropriate), shall be entitled to compensation from UNICEF in the event of death, injury or illness attributable to the fact that the Contractor was travelling with UNICEF’s prior approval and at UNICEF's expense in order to perform his or her obligations under this contractor, or was performing his or her obligations under this contract in a UNICEF or United Nations office with UNICEF’s approval. Such compensation will be paid through a third party insurance provider retained by UNICEF and shall be capped at the amounts set out in the Administrative Instruction on Individual Consultants and Contractors. Under no circumstances will UNICEF be liable for any other or greater payments to the Contractor (or his or her dependents as appropriate).
Arbitration(a) Any dispute arising out of or, in connection with, this contract shall be resolved through amicable negotiation between the parties.
(b) If the parties are not able to reach agreement after attempting amicable negotiation for a period of thirty (30) days after one party has notified the other of such a dispute, either party may submit the matter to arbitration in accordance with the UNCITRAL procedures within fifteen (15) days thereafter. If neither party submits the matter for arbitration within the specified time the dispute will be deemed resolved to the full satisfaction of both parties. Such arbitration shall take place in New York before a single arbitrator agreed to by both parties; provided however that should the parties be unable to agree on a single arbitrator within thirty days of the request for arbitration, the arbitrator shall be designated by the United Nations Legal Counsel. The decision rendered in the arbitration shall constitute final adjudication of the dispute.
Penalties for UnderperformancePayment of fees to the Contractor under this contractor, including each installment or periodic payment (if any), is subject to the Contractor’s full and complete performance of his or her obligations under this contract with regard to such payment to UNICEF’s satisfaction, and UNICEF’s certification to that effect.
Termination of ContractThis contract may be terminated by either party before its specified termination date by giving notice in writing to the other party. The period of notice shall be five (5) business days (in the UNICEF office engaging the Contractor) in the case of contracts for a total period of less than two (2) months and ten (10) business days (in the UNICEF office engaging the Contractor) in the case of contracts for a longer period; provided however that in the event of termination on the grounds of impropriety or other misconduct by the Contractor (including but not limited to breach by the Contractor of relevant UNICEF policies, procedures, and administrative instructions), UNICEF shall be entitled to terminate the contract without notice. If this contract is terminated in accordance with this paragraph 10, the Contractor shall be paid on a pro rata basis determined by UNICEF for the actual amount of work performed to UNICEF’s satisfaction at the time of termination. UNICEF will also pay any outstanding reimbursement claims related to travel by the Contractor. Any additional costs incurred by UNICEF resulting from the termination of the contract by either party may be withheld from any amount otherwise due to the Contractor under this paragraph 10.
TaxationUNICEF and the United Nations accept no liability for any taxes, duty or other contribution payable by the consultant and individual contractor on payments made under this contract. Neither UNICEF nor the United Nations will issue a statement of earnings to the consultant and individual contractor.
How to apply
Interested applicants must provide a creative proposal, a workplan and a proposal for the package fee per video for developing and delivering the intended product(s) according to UNICEF standards. Please note that UNICEF will not pay any additional fees outside those outlined in the contractual agreement with the selected consultant(s).
You may apply for a subset of services that you are able to deliver.
Deadline for submissions: 25 March 2014
Applications sent after the closing date will not be considered.
Qualified candidates are requested to send their submissions to with subject line: Consultancy, Animation videos advocating global HIV/AIDS programme
Applications must include:
· Cover letter
· Maximum 3-page curriculum vitae (CV);
· Signed P11 form (which can be downloaded fromhttp://www.unicef.org/about/employ/index_53129.html)
· Links to samples of similar past work or portfolio of similar projects
· An indication of ability, availability and a quote for rate per video package* outlined above, (in US$).
*Applications submitted without a package rate will not be considered.
NOTE: Files should not exceed 5.0MB limit. It is advised to send two emails if you exceed the limit.
7. Location
· The contractor will work on its own computer(s) and use its own office resources and materials in the execution of this assignment. The contractor’s fee shall be inclusive of all office administrative costsand products must be compatible with standard UNICEF office equipment.
· Local travel (outside New York) and airport transfers (where applicable) will be covered in accordance with UNICEF’s rules and tariffs.
· Flight costs will be covered at economy class rate as per UNICEF policies.
· Any air tickets for travel, will be authorized by and paid for by UNICEF directly, and will be for the attendance of meetings and workshops (if contractor is from outside New York)
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