Project Specialist, Public Relations, - Astana

Functions / Key Results Expected

The Specialist has overall responsibility for management of UNDP outreach activities within UN Joint Programmes and support of PR activities of the GLD’s Government Portfolio projects.
Summary of key functions:
1. Formalize and manage the Programmes communication strategy, media/press relations;
2. Produce information materials, print and audio-visual for media, web sites, and other public outreach;
3. Provide advice and support to the Programme’s special events and campaigns;
4. Manage the website content (if applicable) and create and manage Programme’s pages on social media, including uploading of media materials;
5. Provide PR support to the projects of GLD Unit’s Government Portfolio.

1. Manage UNDP part of the Joint Programme communications:

• Media strategies conceived, planned and implemented to enhance the positioning of the Programmes with the media, with a special focus on priority areas of concern.
• Opportunities for press conferences identified; press conferences organized; and interviews with senior managers facilitated.
• Clear, consistent and timely responses to media inquiries; issuance of statements and corporate positions to media and other external audiences.
• Corporate contacts maintained and expanded with: broadcast and print journalists; media groups, organizations and outlets (audio, visual, electronic); and topics, background information, news-related developments and coverage of interest to each sector identified.

2. Produce information materials (print and audio-visual) for media, web sites, and other public outreach:

• Draft and produce press releases, advisories, background information, brochures, media kits, success stories to inform media and the general public.
• Identify and draft storylines for publications and articles within JPs for UNDP publications
• Draft material for corporate web site to provide up-to-date information on the Porgramme’s work in Kyzylorda and Mangystau Oblasts.
• Supervise the production of relevant video material on the Programme’s work, as required.
• Identify and use effective channels for dissemination of all information products to relevant target audiences and supervise distribution.

3. Provide advice and support to the Programme’s special events and campaigns:

• Conceptualize and organize special events, to prepare inputs to special events, with a view to reaching wider audiences using social media; and develop and compile relevant materials.
• Other duties as assigned.

4. Manage the website content, and create and manage Programme’s pages on social media, including uploading of media materials:
• Liaise with journalists and counterparts in the development and regular update of the website.
• Run Facebook- and Twitter-Accounts as well as possible other networking platforms.
• Liaise with UNDP CO Communications Specialist to ensure that the news related to JPs are timely presented on the corporate social media sources and website

5. Provide outreach support to the projects of GLD Unit’s Government Portfolio (not more than 20% of working time):
• Support preparation of PR materials of the Projects;
• Support dissemination of information on the Projects events;
• Liaison with media ensuring its participation at the events organised by UNDP projects and corresponding coverage.

Impact of Results

The results have a substantial impact on the effectiveness of UN Joint Programmes’ communications and outreach efforts, enhancing the visibility, raising awareness and understanding of UN Joint Programmes, their mission with the media and among the general public as well as enhancing publicity of other GLD Unit’s projects

View the original article here

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