Officer, Email and Mobile Engagement

The primary role of this position is managing the External Relations email and mobile program, including strategy, testing/optimization, logistics, execution analysis and reporting.  The Email and Mobile Engagement Officer reports directly to the Director of Digital Fundraising and Marketing.

Major Responsibilities:

Develop and implement email and mobile strategies to maximize supporter and subscriber file growth, engagement, and retention, as well as overall program return on investment;Oversee the on-time development of online appeals, SMS text messages, advocacy alerts, special invitations and other donor and supporter communications from conceptualization to execution to evaluation;Work closely with External Relations writing and design experts to assure compelling e-communications that are consistent with IRC messaging and brand standards;Identify opportunities to mobilize IRC supporters and external audiences to advocate for the protection of refugees, displaced people and other survivors of conflict or disaster;Partner with Director, Strategic Events, Officer, Digital Platforms, and other External Relations staff to promote peer-to-peer fundraising;Review supporter engagement strategies and make recommendations to ensure that segmentation supports campaign goals;Ensure that online communications are being effectively integrated with offline communications;Analyze the performance of digital campaigns and produce reports on lead acquisition and fundraising;Benchmark IRC online communications against other NGOs;Stay current on new technologies and techniques to identify opportunities and implement new approaches to improve online cultivation efforts in a rapidly evolving landscape;Monitor and improve e-mail database hygiene to maintain and increase deliverability rates;Refine, design and implement appropriate procedures, standards and templates in collaboration with Director of Digital Fundraising and other External Relations data and project management staff;Lead or participate in special projects as requested by the Director, Digital Engagement.

Job Qualifications:

Education:

Work Experience:

5 years of Internet-related work experience, preferably in online fundraising, advocacy,. or marketing.

Demonstrated Skills and Competencies:

Solid experience with customer relationship management (CRM) databases, web-based content management systems (CMS), SMS platforms and email delivery software; specific familiarity with Salesforce, Silverpop, Mobile Commons, PIDI and Raiser’s Edge a great plusGoogle Analytics and basic HTML experience preferred; Drupal and/or SQL skills a great plus;Excellent communication and interpersonal skills: the proven ability to communicate and liaise effectively and diplomatically with colleagues, vendors, and consultants;Solid organizational and time-management skills: the ability to plan for and manage multiple projects while working in a fast-paced, detail-oriented environment with strict deadlines;Proficiency with MS Office software (including Word, Excel, Access);Proven writing and editing skills;Flexible work attitude: ability to work productively and independently as well as in a team within a collaborative, demanding environmentIRC leading the way from harm to home. 

IRC is an Equal Opportunity Employer.
IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status or disability.

   

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