Colombia: Marketing and Public Relations Strategy Volunteer (Habitat for Humanity Colombia)

ASSIGNMENT:

Habitat for Humanity Colombia is looking for a Marketing and Public Relations Strategy Volunteer to boost the profile of Habitat for Humanity Colombia (HFHC) and implement an ongoing strategy that affirms our image, our preferred partners and increases our exposure to our intended market.

The primary objective of this project is to generate an effective strategy for marketing Habitat for Humanity Colombia and strengthening its public relations profile. The project will require an analysis of the existing mechanisms by which the organization interacts with the wider community and targeted partners through the internet, social media and other forms of communications media. The volunteer will assist in developing a comprehensive marketing and communications program that will enhance the organization’s image and position within the marketplace and the general public, and facilitate better external communications.
The project will include:
*Analysis and evaluation of existing marketing and communications processes
*Identify gaps in existing communications exercises
*Ensure articulation of the organization’s desired image and position, assure consistent communication of image and position throughout the organization
*Assist the organization in identifying targeted audiences
*Develop proposals for improved marketing that include mediums for communications as well as regularity
*Advise how to coordinate media interest in the organization and ensure regular contact with target media and appropriate response to media requests
*Manage social media presence, while developing plans to increase visibility and awareness
*Assist in the establishment and implementation of the marketing and public relations plan

The volunteer opportunity will require extensive consultation with HFHC communications and program staff while the level of supervision will be determined according to the level of experience of the candidate. The volunteer opportunity requires reasonably complex problems solving activities, gap identification and proposing appropriate solutions.

Volunteer deliverables and timeline:
*Analysis Report of existing marketing and communications processes (2 weeks)
*Proposed Marketing and Public Relations Plan with Image and Position (5 weeks)

The outcome of this project will be a marketing and public relations strategy for HFHC which will allow it to continually grow its partner and support base into the future. This project also provides the opportunity for the volunteer to develop valuable inter-cultural experience, have contact with the informal settlement communities of Colombia, as well as gain valuable professional experience in the non-government organization (NGO) sector.

OFFICE INFORMATION:

Habitat for Humanity was established in Colombia in 1991, when a teacher from a rural school in Quimbaya, Quindío, became aware of the organization through a magazine article. Three years later, the construction of the first 28 houses began in the Los Cerezos de Quimbaya neighborhood. Habitat for Humanity Colombia strives to become an alternative for low income families, helping families to build and improve their own homes. Habitat Colombia seeks support and partnership from government, the private sector and civil society—especially young people. Habitat for Humanity Colombia has served more than 3,500 families through diverse housing solutions, and granted 2,300 loans for over 4 million dollars. Habitat has also helped more than 1,500 people through training on financial education and healthy housing. More than 20 municipalities and regions have been benefited with Habitat for Humanity Colombia’s projects.

ANTICIPATED HOST ORGANIZATION SUPPORT:
HFH Colombia will provide office space and equipment including laptop and network access.

ANTICIPATED COSTS TO THE VOLUNTEER:
Monthly estimate for a single individual is given below. (All figures are in USD.)

For a rental apartment:
Housing: $400
Utilities: $50
Food: $500
Transportation to and from office: $50
Other (recreation and personal expenses) :$300
Estimated Monthly Total: $1300

DESIRED SKILLS AND EXERIENCE:

*Fluency in either English or Spanish (both an advantage)
*2 year degree minimum required
*Degree in Communications or Marketing
*Project management skills
*Expertise in use of Social Media
*Expertise in verbal and written communication
*Proficiency with MS Office required
*Experience working in a cross-cultural setting preferred

Please submit your resume and motivation letter as ONE DOCUMENT into our applicant tracking system.
Habitat for Humanity engages people of all ages and backgrounds in addressing community needs.

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